Strategic Brand Management
Keller, Kevin Lane
Strategic Brand Management Buiding,Measuring, and Managing Brand Equity - 2nd - Singapore Pearson Education 2004 - xxvii,788p.
658 / P4 COM
Strategic Brand Management Buiding,Measuring, and Managing Brand Equity - 2nd - Singapore Pearson Education 2004 - xxvii,788p.
658 / P4 COM
