Strategic Brand Management
Keller, Kevin Lane
Strategic Brand Management Building, Measuring, and Managing Brand Equity - 2nd - Singapore Pearson Education 2006 - 816p.
658.4012 / P6;1 COM
Strategic Brand Management Building, Measuring, and Managing Brand Equity - 2nd - Singapore Pearson Education 2006 - 816p.
658.4012 / P6;1 COM
