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Advertising and Promotion An Integrated MArketing Communications Perspective

Belch, George E.

Advertising and Promotion An Integrated MArketing Communications Perspective - 7th - New Delhi Tata Mc Graw -Hill Education Pvt. Ltd. 2010 - xxxi,1075p.

ISBN: 978-0-07-014496-5

Dewey Class. No.: 659.1 / P10 COM

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