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Strategic Brand Management Building, Measuring, and Managing Brand Equity

Keller...[et al.]

Strategic Brand Management Building, Measuring, and Managing Brand Equity Keller...[et al.] - 5th - India Pearson 2023 - xxx,642p. (col . illus.)

ISBN: 978-95-539-4613-5

Subjects--Topical Terms:
Business Policy, Commerce

LC Class. No.: 658.4012 R3;4 658.4012 R3;R5;8

Dewey Class. No.: 658.4012 R3;4 658.4012 R3;R5;8

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