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Applied Marketing Analytics Using SPSS Modeler, Statistics and AMOS Graphics

Giri, Arunangshu | Paul, Pradip

Applied Marketing Analytics Using SPSS Modeler, Statistics and AMOS Graphics Giri, Arunangshu | Paul, Pradip - Delhi PHI Learning 2025 - xii,256p.

ISBN: 978-93-90544-17-2

Subjects--Topical Terms:
Marketing - Commerce

LC Class. No.: 658.8 R5;1

Dewey Class. No.: 658.8 R5;1

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