MKTG (Record no. 37324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436n a2200169 a 4500 |
| 000 - LEADER | |
| fixed length control field | B B |
| 001 - CONTROL NUMBER | |
| control field | 037326 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220204114556.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-1708-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | P12;4 COM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb...[et al.], Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG |
| Remainder of title | A South-Asian Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,671p. col. illus. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing, Commerce |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | G |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 17/08/2023 | 658.8 P12;4 COM | 42594 | 24/09/2020 | 24/09/2020 | Books |