Normal view MARC view ISBD view

Strategic Brand Management (Record no. 58933)

MARC details
000 -LEADER
fixed length control field	01041nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250127151202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240215b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-95-539-4613-5
040 ## - CATALOGING SOURCE
Transcribing agency	sggscc
Modifying agency	sggscc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.4012 R3;4
--	658.4012 R3;R5;8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	5th
Classification number	658.4012 R3;4
--	658.4012 R3;R5;8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keller...[et al.]
245 ## - TITLE STATEMENT
Title	Strategic Brand Management
Remainder of title	Building, Measuring, and Managing Brand Equity
Statement of responsibility, etc	Keller...[et al.]
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	India
Name of publisher, distributor, etc	Pearson
Date of publication, distribution, etc	2023
300 ## - PHYSICAL DESCRIPTION
Extent	xxx,642p. (col . illus.)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Business Policy, Commerce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Materials specified (bound volume or other part)	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	15/02/2024	United book House 12/02/24 43/239	1025.00	1	658.4012 R3;4	55240	10/06/2025	02/06/2025	1025.00	15/02/2024	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	15/02/2024	United book House 12/02/24 43/239	1025.00	6	658.4012 R3;4	55241	01/06/2026	27/04/2026	1025.00	15/02/2024	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	15/02/2024	United book House 12/02/24 43/239	1025.00	7	658.4012 R3;4	55242	29/04/2026	06/01/2026	1025.00	15/02/2024	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	15/02/2024	United book House 12/02/24 43/239	1025.00	7	658.4012 R3;4	55243	02/05/2025	22/04/2025	1025.00	15/02/2024	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	15/02/2024	United book House 12/02/24 43/239	1025.00	9	658.4012 R3;4	55244	01/04/2025	17/03/2025	1025.00	15/02/2024	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	27/01/2025	United Book House 17/01/25 44/250	1070.00	11	658.4012 R3;R5;8	56731	04/05/2026	13/04/2026	1070.00	27/01/2025	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	27/01/2025	United Book House 17/01/25 44/250	1070.00	3	658.4012 R3;R5;8	56732	26/03/2025	17/03/2025	1070.00	27/01/2025	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	27/01/2025	United Book House 17/01/25 44/250	1070.00	11	658.4012 R3;R5;8	56733	01/06/2026	23/04/2026	1070.00	27/01/2025	Books
Dewey Decimal Classification	PB	Sri Guru Gobind Singh College Of Commerce	Sri Guru Gobind Singh College Of Commerce	27/01/2025	United Book House 17/01/25 44/250	1070.00		658.4012 R3;R5;8	56734	30/05/2025		1070.00	27/01/2025	Reference