Essentials of Modern Marketing (Record no. 58963)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00928nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260611120241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240305b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93593-0841-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | sggscc |
| Modifying agency | sggscc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 R4;4 |
| -- | 658.8 R4;7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 R4;4 |
| -- | 658.8 R4;7 |
| Edition number | 1st India Ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip ...[et.al.] |
| 9 (RLIN) | 194 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Modern Marketing |
| Statement of responsibility, etc | Kotler, Philip ...[et.al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st India Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Vikas Publishing House Private Limited |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,391p. col. illus. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing, Commerce |
| 9 (RLIN) | 195 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Collection code | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 05/03/2024 | United book House 05/03/24 43/319 | 795.00 | 5 | 658.8 R4;4 | 55410 | 01/01/2098 | 21/05/2026 | Books | |||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 05/03/2024 | United book House 05/03/24 43/319 | 795.00 | 4 | 658.8 R4;4 | 55411 | 17/03/2026 | 09/03/2026 | Books | |||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 05/03/2024 | United book House 05/03/24 43/319 | 795.00 | 7 | 658.8 R4;4 | 55412 | 16/04/2026 | 06/04/2026 | Books | |||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 05/03/2024 | United book House 05/03/24 43/319 | 795.00 | 5 | 658.8 R4;4 | 55413 | 19/03/2026 | 12/03/2026 | Books | |||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 05/03/2024 | United book House 05/03/24 43/319 | 795.00 | 658.8 R4;4 | 55414 | 05/03/2024 | Reference | |||||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 11/06/2026 | United Book House, Bill No-46/40, Bill Dt-10/06/26 | 850.00 | 658.8 R4;7 | 57924 | 11/06/2026 | 11/06/2026 | Books | Commerce | 850.00 | ||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 11/06/2026 | United Book House, Bill No-46/40, Bill Dt-10/06/26 | 850.00 | 658.8 R4;7 | 57925 | 11/06/2026 | 11/06/2026 | Books | Commerce | 850.00 | ||||||
| Dewey Decimal Classification | PB | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 11/06/2026 | United Book House, Bill No-46/40, Bill Dt-10/06/26 | 850.00 | 658.8 R4;7 | 57926 | 11/06/2026 | 11/06/2026 | Books | Commerce | 850.00 |