Marketing Research (Record no. 60068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260825164041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260825b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-615-9448-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SGGSCC |
| Modifying agency | SGGSCC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.83 R6;1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 R6;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. | Dash, Satyabhusan |
| 9 (RLIN) | 717 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An Applied Orientation |
| Statement of responsibility, etc | Malhotra, Naresh K. | Dash, Satyabhusan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Updated Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt.Ltd |
| Date of publication, distribution, etc | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,958p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research - Commerce |
| 9 (RLIN) | 718 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PB | Commerce | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 25/08/2026 | United Book House, Bill No-46/103, Bill Dt-19/08/26 | 1020.00 | 1 | 658.83 R6;1 | 58934 | 03/09/2027 | 03/09/2026 | 03/09/2026 | 1020.00 | 25/08/2026 | Books | ||||
| Dewey Decimal Classification | PB | Commerce | Sri Guru Gobind Singh College Of Commerce | Sri Guru Gobind Singh College Of Commerce | 25/08/2026 | United Book House, Bill No-46/103, Bill Dt-19/08/26 | 1020.00 | 658.83 R6;1 | 58935 | 25/08/2026 | 1020.00 | 25/08/2026 | Reference |