TY  - GEN
AU  - Singh, Nirmal
TI  - Marketing Principles and Techniques: A Basic Text-cum-Reference Book for all students of Management, Commerce and all courses in marketing management
SN  - 81-7629-422-5
U1  - 658.8 
PY  - 2003///
CY  - New  Delhi
PB  - Deep & Deep
ER  -