00299n a2200133 a 4500000002100000001000700021005001700028082001800045100001900063245003600082250000800118260003100126300000800157B B 00174720220201162825.0 a658.8bM6 COM aGreen, Paul E. aResearch for Marketing Decision a4th aDelhibPrentice Hallc1986 a673