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  <titleInfo>
    <title>Marketing 3.0 From Products to Customers to the Human Spirit</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Times Group Books</publisher>
    <dateIssued>2010</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xv,188p.</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 P10 COM</classification>
  <identifier type="isbn">978-81-265-2619-2</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20220203173456.0</recordChangeDate>
    <recordIdentifier>033228</recordIdentifier>
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