TY  - GEN
AU  - Maheshwari, Rajendra P.
TI  - Marketing Management : Text and Cases: An Indian Perspective
SN  - 978-93-81335-39-0
U1  - 658.8 
PY  - 2012///
CY  - Ahmedabad
PB  - International Book House Pvt. Ltd.
ER  -