TY  - GEN
AU  - Prakash, S.
TI  - Principles of Marketing [For B.Com. (Hons.) Semester- III, Paper - CH 3.4]
SN  - 978-93-272-2372-9
U1  - 658.8 
PY  - 2013///
CY  - Ludhiana
PB  - Kalyani Publishers
ER  -