TY  - GEN
AU  - Belch, George E.
TI  - Advertising and Promotion An Integrated MArketing Communications Perspective
SN  - 978-0-07-014496-5
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mc Graw -Hill Education Pvt. Ltd.
ER  -