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  <titleInfo>
    <title>Marketing Management</title>
    <subTitle>Indian Context * Global Perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ramaswamy, V.S. and Namkumari, S.</namePart>
    <role>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Los Angeles</placeTerm>
    </place>
    <publisher>Sage</publisher>
    <dateIssued>2021</dateIssued>
    <dateIssued>2018</dateIssued>
    <edition>6th </edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xivii,798p. (col. illus.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Ramaswamy, V.S. and Namkumari, S.</note>
  <subject>
    <topic>Marketing, Commerce</topic>
  </subject>
  <classification authority="lcc">658.8 R1;4</classification>
  <classification authority="lcc">658.8 Q8;R1;6</classification>
  <classification authority="ddc" edition="6th">658.8 R1;4 658.8 Q8;R1;6</classification>
  <identifier type="isbn">978-93-528-0738-3</identifier>
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    <recordCreationDate encoding="marc">220812</recordCreationDate>
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