TY - BOOK AU - Ramaswamy, V.S. and Namkumari, S. TI - Marketing Management : Indian Context * Global Perspective SN - 978-93-528-0738-3 AV - 658.8 R1;4658.8 Q8;R1;6 U1 - 658.8 R1;4658.8 Q8;R1;6 6th PY - 2021/// PY - 2018/// CY - Los Angeles PB - Sage KW - Marketing, Commerce ER -