TY  - BOOK
TI  - Advertising Principles and Practice
SN  - 81-219-4001-X
AV  - 659.1 R2 
U1  - 659.1 R2 1st
PY  - 2012///
CY  - New Delhi
PB  - S. Chand and Company Ltd.
KW  - Advertising, Commerce
ER  -