TY  - BOOK
AU  - Keller...[et al.]
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 978-95-539-4613-5
AV  - 658.4012 R3;4658.4012 R3;R5;8 
U1  - 658.4012 R3;4658.4012 R3;R5;8 5th 
PY  - 2023///
CY  - India
PB  - Pearson
KW  - Business Policy, Commerce
ER  -