TY  - BOOK
AU  - Kotler, Philip ...[et.al.]
TI  - Essentials of Modern Marketing
SN  - 978-93593-0841-8
AV  - 658.8 R4;4658.8 R4;7 
U1  - 658.8 R4;4658.8 R4;7 1st India Ed.
PY  - 2024///
CY  - Noida
PB  - Vikas Publishing House Private Limited
KW  - Marketing, Commerce
ER  -