TY  - BOOK
AU  - Zelthaml. Valarie A.
TI  - Service Marketing: Integrating Customer Focus Across the Firm 
SN  - 978-93-5316-077-7
AV  - 658.8 R3;1 
U1  - 658.8 R3;1 
PY  - 2023///
CY  - India
PB  - McGraw Hill Education (India) Private Limited
KW  - Marketing, Commerce
ER  -