TY  - BOOK
AU  - Gupta, Ruchi and Sodagiri, Jayakar
TI  - Principles of Marketing 
SN  - 978-93-91720-10-0
AV  - 658.8 R4;9 
U1  - 658.8 R4;9 2nd rev.
PY  - 2024///
CY  - New Delhi 
PB  - Scholar Tech Press
KW  - Marketing, Commerce
ER  -