TY - BOOK AU - Gupta, C.B. and Mathur, Shruti TI - Management Principles and Applications SN - 978-93-82209-60-7 AV - 658 R4;9 U1 - 658 R4;9 10th rev. PY - 2024/// CY - New Delhi PB - Scholar Tech Press KW - Management, Commerce ER -