TY - BOOK AU - Arora, Subhash Chander and Singh, V.K. and Singh, Rajan TI - Transforming and Managing Innovation : A Comprehensive Guide to Product Development SN - 978-93-91597-54-2 AV - 658.5 R4;4 U1 - 658.5 R4;4 1st PY - 2024/// CY - Delhi PB - Mishra Books KW - Production Management, Commerce ER -