TY - BOOK AU - Sharma, Kavita and Aggarwal, Swati TI - Principles of Marketing SN - 978-9357-7888-30 AV - 658.8 R4;9 U1 - 658.8 R4;9 3rd PY - 2024/// CY - New Delhi PB - Taxmann Publications (P.) Ltd. KW - Marketing, Commerce ER -