TY - BOOK AU - Kapoor, Neeru TI - Principles of Marketing SN - 978-93-91818-12-8 AV - 658.8 R4;4658.8 R4;R6;14658.8 R4;R6;16 U1 - 658.8 R4;4658.8 R4;R6;14658.8 R4;R6;16 2nd PY - 2024/// PY - 2026/// CY - Delhi PB - PHI Learning Private Limited KW - Marketing, Commerce ER -