TY - BOOK AU - Hemann, Chuck and Burbary, Ken TI - Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World SN - 978-93-534-3019-1 AV - 658.872 R4 U1 - 658.872 R4 2nd PY - 2019/// CY - India PB - Pearson India KW - Internet Marketing, Commerce ER -