TY - BOOK AU - Kotler, Philip ...[et al.] TI - Principles of Marketing SN - 978-93-570-5521-5 AV - 658.8 R5;14658.8 R5;R6;19658.8 R5;R6;21 U1 - 658.8 R5;14658.8 R5;R6;19658.8 R5;R6;21 19th PY - 2025/// PY - 2026/// CY - India PB - Pearson India Education Services Pvt. Ltd KW - Marketing, Commerce ER -