TY  - BOOK
AU  - Blech, George E |  Blech, Michael A | Purani, Keyoor
TI  - Advertising And Promotion : And Integrated Marketing Communications Perspective
SN  - 978-93-5460-085-2
AV  - 659.1 R4;4 
U1  - 659.1 R4;4 12th
PY  - 2024///
CY  - Chennai
PB  - McGraw Hill 
KW  - Advertising - Commerce
ER  -