TY  - BOOK
AU  - Wirtz, Jochen ...[et.al.]
TI  - Service Marketing People Technology Strategy: (Indian  Adaptation)
SN  - 978-981-98-2689-6
AV  - 658.8 R6;5 
U1  - 658.8 R6;5 9th updated
PY  - 2026///
CY  - Singapore
PB  - World Scientific Publishing Co. Pte. Ltd.
KW  -  Marketing - Commerce
ER  -