TY - BOOK AU - Taneja, Mayur and Saxena, Noopur TI - Brand Management : UGCF based on NEP SN - 978-93-94336-69-8 AV - 658.8 R6;4 U1 - 658.8 R6;4 3rd PY - 2026/// CY - New Delhi PB - JSR Publishing House LLP KW - Marketing, Commerce ER -