TY  - BOOK
AU  - Lamba, Parveen Kaur | Kaur, Amanjot
TI  - Principles of Marketing: (with case studies)
SN  - 978-93-49178-07-6
AV  - 658.8 R6;4 
U1  - 658.8 R6;4 6th
CY  - New Delhi JSR Publishing House LLP 2026
KW  - Marketing - Commerce
ER  -