TY - BOOK AU - Giri, Arunangshu | Paul, Pradip TI - Applied Marketing Analytics Using SPSS: Modeler, Statistics and AMOS Graphics SN - 978-93-90544-17-2 AV - 658.8 R5;1 U1 - 658.8 R5;1 CY - Delhi PHI Learning 2025 KW - Marketing - Commerce ER -