TY - BOOK AU - Czinkota, Michael R. and Ronkainen, IIkka A. and Cui, Annie Peng TI - International Marketing SN - 978-93-5350-786-4 AV - 658.8 R6;1 U1 - 658.8 R6;1 11th PY - 2026/// CY - Australia PB - Cengage KW - Marketing, Commerce ER -