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441.
Principles of Marketing Chhabra, T.N. by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sun India Publications 2014
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (2)Call number: 658.8 Q4, ...

442.
Service Marketing Integrating Customer Focus Across the Firm Zelthaml. Valarie A. ...[et al.] by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India McGraw Hill Education (India) Private Limited 2023
Availability: Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (2)Call number: 658.8 R3;1, ...

443.
Principles of Marketing Gupta, Ruchi and Sodagiri, Jayakar by
Edition: 2nd rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Scholar Tech Press 2024
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (5)Call number: 658.8 R4;9, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R4;9. Not available: Sri Guru Gobind Singh College Of Commerce: Checked out (4).

444.
Principles of Marketing Sharma, Kavita and Aggarwal, Swati by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Taxmann Publications (P.) Ltd. 2024
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (8)Call number: 658.8 R4;9, ... Not available: Sri Guru Gobind Singh College Of Commerce: Checked out (2).

445.
Principles of Marketing Kapoor, Neeru by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning Private Limited 2024 2026
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (15)Call number: 658.8 R4;4, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R4;4. Not available: Sri Guru Gobind Singh College Of Commerce: Checked out (1).

446.
Marketing Management Meena, Rajdender Prasad and Mohit
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Vikas Publishers and Distributors 2024
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (4)Call number: 658.8 R4;4, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R4;4.

447.
Essentials of Marketing Analytics Hair, Joseph F. ..[et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Private Limited 2025
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (4)Call number: 658.8 R5;4, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R5;4.

448.
Digital Marketing Analytics Making Sense of Consumer Data in a Digital World Hemann, Chuck and Burbary, Ken by
Edition: I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson India 2019
Availability: Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.872 R4.

449.
Options, Futures and Other Derivatives Hull, John C. and Basu, Sankarshan by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2025
Availability: Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R5;1. Not available: Sri Guru Gobind Singh College Of Commerce: Checked out (1).

450.
Marketing Management Kotler, Philip...(et.al) by
Edition: 17th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2025 2026
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (11)Call number: 658.8 R5;4, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R5;4.

451.
Marketing Management: Indian Cases Gupta, Prachi...(et.al) by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson 2024 2025
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (11)Call number: 658.8 R4;4, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R4;4.

452.
Principles of Marketing Kotler, Philip ...[et al.] by
Edition: 19th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson India Education Services Pvt. Ltd 2025 2026
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (12)Call number: 658.8 R5;14, ... Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R5;14. Not available: Sri Guru Gobind Singh College Of Commerce: Checked out (9).

453.
Brand Management UGCF based on NEP Taneja, Mayur and Saxena, Noopur by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi JSR Publishing House LLP 2026
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (1)Call number: 658.8 R6;4. Items available for reference: Sri Guru Gobind Singh College Of Commerce: Not for loan (1)Call number: 658.8 R6;4. Not available: Sri Guru Gobind Singh College Of Commerce: Checked out (3).

454.
Marketing Grewal, Dhruv and Levy, Michael by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (2)Call number: 658.8 R6;1, ...

455.
International Marketing Czinkota, Michael R. and Ronkainen, IIkka A. and Cui, Annie Peng by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Cengage 2026
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (2)Call number: 658.8 R6;1, ...

456.
International Marketing Cateora, Philip R. ...[et al.] by
Edition: 18th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India McGraw Hill Education (India) Private Limited 2025
Availability: Items available for loan: Sri Guru Gobind Singh College Of Commerce (2)Call number: 658.8 R5;1, ...

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