000 00441n a2200169 a 4500
000 B B
001 017732
005 20220202111600.0
082 _a658
_bP4 COM
100 _aKeller, Kevin Lane
245 _aStrategic Brand Management
_bBuiding,Measuring, and Managing Brand Equity
250 _a2nd
260 _aSingapore
_bPearson Education
_c2004
300 _axxvii,788p.
690 _aManagement,Commerce
908 _aT
999 _c17732
_d17732