000 00422n a2200169 a 4500
000 B B
001 019974
005 20220202113438.0
082 _a659.1
_bP3 COM
100 _akapoor, Neeru
245 _aTelevision Advertising and Consumer Response
_bChildern Buying Behaviour
250 _a1st
260 _aDelhi
_bMittal
_c2003
300 _axiv,226p.
690 _aAdvertising, Commerce
908 _aT
999 _c19974
_d19974