000 00400n a2200169 a 4500
000 B B
001 020124
005 20220202113554.0
082 _a658.8
_bP5 COM
100 _aSmith, P.R.
245 _aMarketing Communications
_bAn Integrated Approach
250 _a4th
260 _aLondon
_bKogan page
_c2005
300 _axvi,696p.
690 _aMarketing, Commerce
908 _aT
999 _c20124
_d20124