000 00405n a2200157 a 4500
000 B B
001 020924
005 20220202114231.0
082 _a659.1
_bP3 JOU
100 _aJones, John Philip
245 _aWhat`s In a Name?
_bAdvertising and the Concept of Brands
260 _aNew Delhi
_bPrentice-Hall
_c2003
300 _axxiii,308p.
690 _aAdvertising, Commerce
908 _aT
999 _c20926
_d20926