000 00439n a2200181 a 4500
000 B B
001 029931
005 20220203170948.0
020 _a978-0-230-22695-1
082 _a658.8
_bP8;1 COM
100 _aBaker, Michael J.
245 _aMarketing Strategy & Management
250 _a4th.
260 _aNew York
_bPalgrave Macmillan
_c2008
300 _axxviii,577p.
690 _aMarketing, Commerce
908 _aG
999 _c29915
_d29915