000 00503n a2200181 a 4500
000 B B
001 037198
005 20220204114458.0
020 _a978-0-07-014496-5
082 _a659.1
_bP10 COM
100 _aBelch, George E.
245 _aAdvertising and Promotion An Integrated MArketing Communications Perspective
250 _a7th
260 _aNew Delhi
_bTata Mc Graw -Hill Education Pvt. Ltd.
_c2010
300 _axxxi,1075p.
690 _aAdvertising, Commerce
908 _aT
999 _c37196
_d37196