000 00436n a2200169 a 4500
000 B B
001 037326
005 20220204114556.0
020 _a978-81-315-1708-6
082 _a658.8
_bP12;4 COM
100 _aLamb...[et al.], Charles W.
245 _aMKTG
_bA South-Asian Perspective
260 _aAndover
_bCengage Learning
_c2012
300 _axvii,671p. col. illus.
690 _aMarketing, Commerce
908 _aG
999 _c37324
_d37324